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This is a story about love and the hat. The hero of the story is called Butter, and the heroine of the story is called Mere, they met in the Buttermere lake area of Britain. Butter and Mere both wore a hat when they met in the sunshine, which was particularly noticeable. Later, Butter and Mere became a couple, and continuous growth and progress, have become a better myself. The hats they wore become a keepsake of love. Therefore, the initial inspiration of BUTTERMERE brand comes from the British Buttermere lake, which known as the most beautiful place in the British lake district and were consistently praised as "Princess Lake". BUTTERMERE focuses on the hats and caps, both has fashion and retro elements, provides customers the best fit and high quality hats. BUTTERMERE also conveys a belief "Meet the Better yourself"